TVS‑Powered Norton V4: Britain’s Superbiking Renaissance
TVS Motor Company’s acquisition of Norton in 2020 has breathed new life into the legendary British marque. The upcoming ground-up Norton V4, set to debut at EICMA 2025 (Nov 4), is the first fully new model under TVS stewardship. From aggressive styling and cutting-edge tech to renewed manufacturing rigor, this superbike signals a bold revival.
🔧 What’s New: Core Highlights
1. Entirely New Design Language
Heavily revised fascia, sleeker DRLs, sharp fairings—much more aggressive than the older V4SV.
USD forks, monoshock suspension, and 17" wheels—foundation for serious sports-bike performance.
2. Engine & Electronics Powertrain
Likely to feature a refined 1200 cc liquid‑cooled V4—a development of the V4SV’s 185 bhp powerplant.
Expect full electronics suite: six‑axis IMU, cornering ABS, traction control, quick‑shifter, selectable riding modes, TFT display with camera integration.
3. Built from Scratch
This is the first all‑new motorcycle since TVS’s takeover, extensively tested—including high-level test rides by TVS MD Sudarshan Venu.
Follows TVS’s £100 million investment into Norton and a new Solihull R&D/manufacturing operation.
✅ Heritage Meets Modernity
Norton blends its Isle of Man TT DNA with Ernst-driven tech, creating performance with soul . TVS investment ensures world-class execution.
✅ Quality & Global Strategy
Stark contrast to the faulty V4SS era—new rollout exemplifies TVS's focus on product reliability and customer confidence.
✅ Eyeing India & Beyond
New V4 is global-first—India launch monitors progress. TVS plans a multi-tier Norton portfolio, including mid-displacement 400–650 cc models made in India by late 2025–26.
What We Still Want to Know
Final specs: horsepower figures, dry weight, 0–100 km/h times.
Price positioning: Will it undercut Ducati Panigale V4? Expect premium pricing (V4SV cost ~£44k).
India launch: likely CBU, later local production of midsized models.
Key Takeaways for Riders & Enthusiasts
A new era: First true hybrid of Norton’s race heritage and TVS’s engineering rigor.
Tech-rich experience: Expect top-tier electronics, suspension, braking.
Invested future: TVS’s multi-model strategy promises accessible Norton lineups—for India too.
✅ Conclusion
TVS’s Norton V4 marks a pivotal moment in superbike history—aligning British motorsport grandeur with corporate engineering excellence. From aggressive styling and advanced electronics to a robust rollout plan from global to Indian markets, this bike promises to reignite the Norton legend on the world stage. Stay tuned to witness a classic reborn.
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