Instagram Launches iPad App After 15 Years: Reels Take the Spotlight
After 15 years of anticipation, Instagram has introduced an app specifically designed for the iPad. Rather than emphasizing photos, Instagram is prioritizing Reels as its key feature.
Upon launching the app, users are immediately greeted with a complete feed of Reels. This approach gives the iPad version of Instagram the essence of a video platform rather than that of a traditional photo-sharing service. Meta is clearly positioning itself to compete directly with TikTok. With Reels already consuming more than 20% of user engagement time, it’s logical for them to elevate it as the primary focus.
The iPad app also accommodates more than just Reels. Users can still access Stories at the top, and a new Following tab allows filtering posts into categories such as All, Friends, or Latest. The spacious screen further enhances messaging, displaying direct messages and notifications. Even comments on Reels are loaded seamlessly without disrupting playback.
Responses from users vary. Some express enthusiasm about finally having a dedicated Instagram app for the iPad, while others are disappointed that the app defaults to videos instead of photos. Critics highlight that this shift signals Instagram's transition from a photo-centric application to one driven by video.
This development is crucial for creators. By making Reels the first thing users encounter, short-form video content is likely to gain more visibility than it did previously. The larger screen of the iPad serves brands and influencers with a new way to connect with their audience.
Instagram has also announced that an Android tablet version is forthcoming, indicating that the move towards larger screens is only starting. For regular users, Instagram on the iPad has turned into an ideal platform for unwinding and enjoying videos.
After a long wait, Instagram has finally rolled out an iPad app, and it’s evident that the platform's trajectory is focused on Reels and video entertainment.
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